Best of Health Show 2017

2016 Best of Health Awards Judges


 Elspeth Lynn Group Creative Director IMG 6775


Elspeth Lynn
Chair of Judges
Group Creative Director
FCB Inferno




Lee Williams
Convenor of Judges
Executive Creative Director 
Sudler & Hennessey London




Malcolm Badger
Founder, Creative Director
Creative Garden




Emily Brooks
Head of Digital
McCann Health London

 2015 10 05 Havas ZBurnett


Zuleika Burnett
Executive Director, Creative and Innovation 
Havas Life 


 06 06 13Laurie3


Laurie Castelli
Founder and Director
Castelli & Company




Peter Henshaw
Executive Creative Director, International 
Aptus Health 




Diana Janicki           Executive Creative Director


 Edu Llena


Eduard Llena Portell
Executive Creative Director
Saatchi & Saatchi Wellness and and Digitas Health


 Melissa de Lusignan


Melissa de Lusignan
Group Creative Director
Hive Group




Brett O'Connor
Creative Director
VCCP Health


 shaheed-peera 54


Shaheed Peera
Executive Creative Director EU 
Publicis Life Brands


Elspeth Lynn, Chair of Judges, Group Creative Director, FCB Inferno

Elspeth has 25 years experience as an art director at agencies such as DDB and Leo Burnett. She then started her own agency
Zig, which was Agency of the Year in Canada and very well awarded, with clients like IKEA and Unilever.

She decided to come back to London in 2008 where she took on ECD at digital agency Profero, as she feels every creative needs to understand social and digital. She then accepted the role of Group ECD of M&C Saatchi and ran numerous clients including TfL, Virgin Holidays and The House of Peroni.

She happily joined FCB Inferno this January, impressed by an agency that has incredible momentum and a second to none culture.

Elspeth has also served on every major jury in the industry (sometimes twice), including juries at Cannes, D&AD, The One Show, The Clios and The Andys, she also chaired the Marketing Awards in Canada.

Lee Williams, Convenor of Judges, Executive Creative Director, Sudler & Hennessey London

After escaping a brief career in pharmaceutical manufacturing and research neurogenetics, Lee began his advertising career as a copywriter, around 20 years ago.

He spent 12 years at an independent healthcare agency where he created award-winning campaigns in every sector of the category –  from Rx-only secondary and primary care brands to consumer awareness, OTC and vet. Lee helped pioneer the development of consumer disease awareness, with a number of high-profile campaigns for top 5 pharma companies. This included a string of big-budget TVCs, as well as the development of one of the first ever consumer-health websites back in the late 90s! 

Since 2008, Lee has been applying his creative energy into helping launch and re-launch global pharma brands, with Creative Director roles in major-network agencies.

Determined to live without eating or wearing animals, Lee is particularly proud of a recent global charity campaign he helped develop for Animals Asia which raised over $5M to help end bear-bile farming in Nanning, China.

When not obsessing about the importance of great ideas – strategically and creatively, Lee can be found chasing his young son around the waves and pistes of Europe.

Malcolm Badger, Founder & Creative Director, Creative Garden

Starting in consumer and migrating to health and wellbeing Malcolm has been fortunate enough to enjoy a successful and varied career journey that’s spanned over 30 years. From strategy and conception, through to refinement and implementation, he has a habitual passion for creative communication, in all its forms, whenever and wherever it can be nurtured. 

Malcolm is delighted to collaborate with colleagues and clients that understand the influence and value a true creative idea can deliver. That’s why he loves working as an independent creative director and consultant in the Creative Garden.

Emily Brooks, Head of Digital, McCann Health London

Emily is a healthcare digital comms and marketing consultant with 12 years’ experience. Currently Head of Digital at McCann Health London responsible for digital strategy and delivery across prescription and consumer health brands. 

She has worked with FTSE 100 and SMEs within pharmaceuticals, OTC, FMCG and medical devices, across oncology, women's health, skin health, hepatitis C, HIV, weight loss, contraception, diabetes, VMS, wellbeing and personal care, B2C and B2B. 

Her areas of special interest include digital health (genomics, wearables etc), creative consumer and patient engagement, cultural and technology trends, and convergence of technologies/industries to help people better connect on health. 

Zuleika Burnett, Executive Director, Creative & Innovation, Havas Life

A champion of creativity with a degree in Graphic Design, Zuleika’s career has embraced creativity at every level. Starting out as an Art Director for Conran Design Group in the late 80s.

A decade later she took on the challenging role of Design Director within Eurostar, collaborating across all marketing and sales functions and worked directly with Philippe Starck.

In 2006 she established a boutique creative healthcare agency Medibrand, now fully integrated into Havas Life Medicom and the Havas agency network, she continues to harness ideas, powerful connections and retain her entrepreneurial spirit. 

Currently responsible for Havas Life Medicom reputation in creativity and innovation, she has contributed significantly to agency growth and awards including Pharmaceutical Market Excellence Awards, Global Awards, PM Society Advertising and Digital Media Awards.

Laurie Castelli, Founder & Director, Castelli & Company

Whether directing commercials, originating content or photography, Laurie is a specialist in telling brand stories.

Laurie has directed campaigns for major brands all over the world, including AOL, Sony Playstation, Vodafone, Gordon´s Gin, Telefónica, and Beck´s Beer, and his work has won awards at The British TV awards, Los Ojos de Iberoamerica, and been short-listed at Cannes – but he is equally at ease with still photography (often combining both video and photography on the same project), as well as creating original bespoke on-line content, or documentary style projects for clients.

Over the last 10 years Laurie has worked extensively with specialist health care Agencies such as Sudler and Hennessey, Havas Life and Euro RSCG to create multi channel campaigns that expand on one organising creative idea.

Before embarking on a career behind the lens, Laurie started his working life as a brand strategist at some of London’s foremost Agencies (BMPDDB, McCanns, CDP), and this allows him to create work that is thought out, and strategically grounded within the requirements of the brand and consumers.

His photographic style and eye for storytelling was further developed when living in South America as creative director of a lifestyle magazine in Colombia.

Through his company, Castelli and Co, Laurie seeks to harness this unique set of experiences and skills in the field of brand communication, in order to bring brand stories to life and create a connection with their particular audiences.

Peter Henshaw, Executive Creative Director - International, Aptus Health

With a background in behaviour change, Peter is an award-winning Executive Creative Director, working for the pioneering digital innovation lab Aptus Health.

Over an 18-year career, Peter has worked in the fast-moving sectors of consumer goods, automotive, technology and, for the last eight years, in health. He has led global projects that span pure digital production, social media strategy, branding and advertising. 

Throughout his career, Peter has built up a comprehensive understanding of the challenges faced by brands today and has advised government departments, leading pharmaceutical companies and the food and drinks industry on digital communications.

Peter has a proven track record in developing and launching award-winning brands and campaigns that connect with people. His ideas have raised global awareness of lung cancer; and have helped people living with diabetes manage their condition.

Peter leads Aptus Health’s a multifaceted creative team, a new business, helping Pharma prepare for the future.

Diana Janicki, Executive Creative Director, TBWA\WorldHealth

Awarded Creative Director with 14 years focused on Digital innovation. 
Portfolio consisting of many of the world’s top brands.
Proven track record for insightful and innovative solutions.
Strong and inspiring creative leadership.
Brand-building experience across Europe, Australia and
North America, with the last 17 years based in London.
Hands-on design and user experience skills.
Background in traditional advertising and print.

Always passionate for beautiful, innovative and engaging 

Specialties: Building and leading powerful creative teams.
Hands on as needed, working with strategists, writers, UX and creative technologists
to develop a wide variety of concepts, encompassing all media touch points.
Rapid design and prototyping.

Obsession: Mobile street photography. 
I’m happiest walking and capturing beauty as I see it.
I don’t apply any rules, themes, or limitations-
life and work impose enough of that.

Eduard Llena Portell, Executive Creative Director, Saatchi & Saatchi Health and Digitas Health

As a Catalan / Spanish creative working in London, Edu is no stranger to being a hybrid.

And one Spanish literature degree, a change of discipline from Copywriter to Art Director, and a move from consumer to healthcare advertising later – Edu brings with him over twenty years of hybrid experience, and a fair few awards to boot.

Working with major pan-European and global brands across the healthcare sector, he loves nothing more than finding new ways of starting those meaningful and relevant conversations that matter. 

Edu's latest cocktail mixes the right amount of conventional and digital, as Executive Creative Director of Digitas Health and Saatchi & Saatchi Health. With a little Spanglish in between, por supuesto.

Melissa de Lusignan, Group Creative Director, Hive Group

Melissa is a hands-on Creative Director with over 17 years’ experience in the healthcare arena. Her passion is helping creatives of all levels to develop as individuals as well as building strong, diverse teams who are strategic thinkers and creative problem solvers.

In the past 4 years, she has helped the Hive Group creative department (which supports our 3 agencies; Hive, ebee and Pollen) grow from a relatively small group to a talented, multidisciplinary department of nearly 30 people, supported by a team of 5 awesome creative leaders. 

Brett O'Connor, Creative Director, VCCP Health

The early part of Brett’s career was spent at consumer agencies such as McCann Ericson, JWT and Euro RSCG. After 10 busy years, he took the experience he gained there and applied it to healthcare advertising at Torre Lazur McCann, becoming the Creative Director a few years later. He then left McCann to start up VCCP Health in 2008. During his time in healthcare, his experience has stretched across many therapy areas on both global and UK accounts, winning numerous Rx and OTC creative awards along the way.

Shaheed Peera, Executive Creative Director EU, Publicis Life Brands

Shaheed’s career started in 2003 at the UK’s largest ad agency AMV BBDO. While there he became the youngest person at the agency to ever win a D&AD Pencil.

Just some of Shaheed’s career highlights include having a Guinness Book of Records for building the world’s largest robot for the NFL, becoming the world’s most awarded creative (in healthcare) and the youngest ever Executive Creative Director within the Publicis Health Network. to help raise creative standards within healthcare industry. A proportion of profits raised go towards a Talent and Diversity Fund. The fund helps promote greater diversity and untapped talent into healthcare communication agencies. He has been invited to No.10 and No.11 Downing Street for his contribution to charity.