Best of Health Show 2017

2013 Best of Health Awards Judges


Leon Jaume - Best of Health Chairman 2013.jpg Leon Jaume
Chairman of Judges
Executive Creative Director, WCRS

 Jon Watson.jpg Jon Watson
Convenor of Judges
Group Creative Director, Ogilvy HealthWorld

Pat headshot300 (2).jpg Patrick Norrie
Executive Creative Director, Grey Healthcare Group

Melissa.png Melissa de Lusignan
Joint Creative Director, Hive Health

 AndrewMarvel (2).jpg Andrew Marvel
Associate Creative Director, The Cement Bloc

Charles Gumbs.jpg Charles Gumbs, Creative Director, Swordfish Advertising

Andrew mug shot.jpg Andrew Nicholson Creative Director, Magnetic London

Brett O'Connor.jpg Brett O'Connor
Creative Director, VCCP Health

Jon yuill.jpg Jon Yuill
Creative Director, Health4brands

 Bruno Cepollina.jpg Bruno Cepollina,
Partner & Creative Director, Frontera London

 Russ Lidstone.jpg

Russ Lidstone,


Havas Worldwide



 Wendy Long.jpg

Wendy Long,

Brand Director,

DraftFCB Europe


Leon Jaume, Executive Creative Director, WCRS, Chairman of Judges

Leon has spent most of his advertising life at WCRS. He started there as a copywriter soon after the agency opened its doors and, after leaving and rejoining a couple of times, is now the Executive Creative Director. He is much better at watching other people create brilliant campaigns than he was at writing them himself and is proud to have overseen a stream of brilliant and almost willfully diverse work pour out of WCRS over the years for BMW, Orange, Bupa, Sky, 118 118, Mini, Prudential, First Direct and 3 Mobile, to name but a handful.

His favourite campaigns are the ones which brought equal glory for the people who made them and the people who paid for them.

Jon Watson, Group Creative Director, Ogilvy HealthWorld, Convenor of Judges

Jon has worked in Advertising for over 25 years with the last 17 years specialising in healthcare advertising and brand strategy.

After graduating with a BSc Hons in Biology, he initially spent eight years learning his craft as a copywriter for consumer agency Wight Collins Rutherford & Scott. This involved working on a range of Blue Chip clients including BMW and the Carling lager brands

Following this time in consumer, Jon moved into healthcare advertising, initially for the Lowe Group as Head of Copy and then Deputy Creative Director. A move to Sudler & Hennesey followed as their Creative Director. Two years later, Jon joined Publicis Life Brands as Executive Creative Director. This position involved working across the European network in both creative and brand strategist roles.

In addition to creative leadership, his current role as Group Creative Director of Ogilvy Healthworld involves developing channel-neutral creative brand strategy both globally and across the EMEA region.

Patrick Norrie, Executive Creative Director, Grey Healthcare Group

Patrick’s mission is simple – to create and inspire creative ideas that change people’s lives for the better.

His experience covers most industry sectors, from finance and fundraising to automotive, IT and energy as well as every medium imaginable. Patrick added healthcare to his skill-set around 8 years ago, first in the area of consumer health before moving into professional health. Prior to joining Grey Healthcare Group in 2009, Patrick rose through the ranks at his previous agencies, most notably Rapp, to hold Creative Director and Managing Partner positions.

Away from work, Patrick adores music, football, photography, motorcycling and cycling. He also loves vintage Lambretta scooters. He came to London in 1993 with a plan to stay 2 years, and has lived here happily for 20. He has also worked in New York. You can find him at @patricknorrie.

Melissa de Lusignan, Joint Creative Director, The Hive Group

Melissa de Lusignan is Joint Creative Director for the Hive Group (Hive, eBee & Pollen). She has been a creative leader for 7 years and has helped to create award-winning work for numerous global and local brands. She has over 12 years experience at major healthcare networks Saatchi & Saatchi, Grey & McCann.

Andrew Marvel, Associate Creative Director, The Cement Bloc

Andrew Marvel began his career at Wunderman New York, where he learned from some of the best writers in the business, and went on to create awarding-winning work in the "Live Richly" campaign for Citibank. Five years ago, Andrew brought his dedication to impactful, behavior-changing creative to The CementBloc, where he has helped create major campaigns for the Novartis Vaccines Travel Portfolio, and Novartis Oncology, Pfizer, and UCB.

Charles Gumbs, Creative Director, Swordfish Advertising

Charles is passionate about creating environments where motivated people and brands flourish. His early career which started in ladies underwear has touched nearly every market sector and a few countries. So 25 years on, the Healthcare space is now a space he calls home, as Creative Director of Swordfish his role is multi-disciplinary and creatively challenging, he continues to relish the prospect of creating inspired award-winning ideas across all channels.

Andrew Nicholson, Creative Director, Magnetic London

Andrew is a Creative Director with 25 years experience in consumer and healthcare professional communications, turning sound strategy into ideas that get people thinking.

He started his own creative agency aged just 24. Andrew’s passion is for ideas that challenge, educate and inspire. These ideas have promoted over 100 healthcare brands - many high-profile and award-winning.

Working with patient groups in cancer, cystic fibrosis, diabetes and multiple sclerosis, Andrew has developed sensitive support materials that engender long-term behavioural change.

Andrew counts himself lucky to have spent his career pursuing his passion for good ideas.

Brett O'Connor, Creative Director, VCCP

The early part of Brett’s career was spent at consumer agencies such as McCann Erickson, JWT and Euro RSCG. After ten busy years, he took the experience he gained there and applied it to healthcare advertising at Torre Lazur McCann, becoming the Creative Director a few years later. He then left McCann to start up VCCP Health in 2008. During his time in healthcare, his experience has stretched across many therapy areas on both global and UK accounts, winning numerous Rx and OTC creative awards along the way.

Jon Yuill, Creative Director, Health4Brands

‘Jon’ has been a stalwart of the HAVAS network for over fifteen years, with previous experience at Bates Dorland Healthworld, Saatchi & Saatchi Bestmed and before that, in the consumer world, working on airlines, financial and white goods.

Jon has pre-launched, launched and re-launched many brands across most therapeutic areas, both in human and animal health and has experience in both Rx and Consumer healthcare brands as diverse as Savlon, Nicorette, Seretide, Coloplast, Voltarol, Cozaar, Clexane, Medical Aesthetics, Enbrel, Sprycel, Gardasil and extensive Animal Health brands, mainly for farming and veterinary medicine.

He’s been arrested for a one-man anti-apartheid demonstration, run-over by Idi Amin’s bodyguard, been a baker, hod carrier, delivery driver, watercolour painter and lifeguard, knocked Dustin Hoffman backwards down a flight of stairs and wrote for the BBC ‘Front Page’ website. His play ‘Playing Away’ was broadcast on national radio. He was ‘educated’ in the visual arts at Colchester, Essex, spending his entire three year grant in one day on a sound system.

Bruno Cepollina, Partner & Creative Director, Frontera London

British born, Brazilian raised Bruno started his carrier in 2002. An integrated creative since his first job, Bruno worked with international brands in Brazil including P&G, Coca-Cola, Chrysler and Smart. Having worked as Creative Director for Mercedes-Benz in Brazil and Latin America, where he collected several awards, including CannesLions, Bruno returned to London 3.5 years ago. After a short period as Creative Group Head in Saatchi & Saatchi X and Creative Partner at McCann Healthcare, Bruno joined Frontera as Creative Director and Partner in 2011 to build a creative environment where the agency product is king. This helped the agency win Global accounts and go from three to over 20 employees in less than 18 months.

Russ Lidstone, CEO, Havas Worldwide

After working for Coca-Cola, Russ started his career in advertising at McCann-Erickson as a planner. His career in strategy saw him work at a number of blue chip agencies including HHCL & Partners; Lowe and JWT.

After joining Havas in 2006 as Chief Strategy Officer, Russ became CEO in 2009 and has overseen development of the agency’s digital, search, social media and channel capabilities, as well as integration of PR into the the agency.

Russ is only one of a handful of UK ‘strategists turned CEO’; a member of the Havas WW Global Executive Committee; member of the IPA Council, and recently voted one of the UK’s 100 ‘most inspirational creative leaders’.

Wendy Long, Brand Director, DraftFCB Europe

Canadian born, Wendy was brought to London by the International Team of Lowe Howard Spink as an Account Director in 1995, and hasn’t looked back. She joined Grey London in 1998 as an SVP on Masterfoods & GSK and then onto Grey Spain to create an international hub for Sara Lee as Managing Partner . She cites innovation and design as the core ingredients to successfully manage multi-lingual, cross-agency local & global ideas. Her team won many Creative and Effectiveness awards during the 7 years she managed the Barcelona business. Back in London since 2011, she is working with major brands like Ariel, and now Nivea at Draftfcb, who need a step-change in their integrated platforms and inter-agency structures.

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