Best of Health Show 2017

Press 2006

A striking anti-smoking advert by Clear Marketing Communications for ASH (Action on Smoking and Health) has won Best of Show at the IPA Best of Health Awards 2006, held at The Conservatory in the grounds of the Royal Hospital, Chelsea, on 29th June.

The acclaimed awards showcase the world's best creativity in healthcare advertising across press, poster, TV, radio, and new media. From the 217 entries into this year's competition there were five Special Prizes, 24 Silver Awards and 78 Bronze Awards. The creative work is published in a winners supplement produced by PharmaFocus.

Special Prizes: 

Best of Show - Clear Marketing Communications for ASH, 'Smokers make poor swimmers' 

Dave Eason Award for Best Use of Photography, sponsored by Huntsworth Health VB Communications - Woolley Pau for Perfalgon, 'Post-Op People' 

Best Use of Copywriting - Woolley Pau for Ovex, 'What To Do About Threadworm' 

Best Use of Illustration - Saatchi and Saatchi Healthcare for Cipralex, 'Fan/Hoover/Chainsaw' 

Best Use of Art Direction - New Performance Werbeagentur GmbH, a self-promotional piece, 'New comer' 

Rory Sutherland, Chairman of Judges and Vice Chairman and Creative Director of OgilvyOne worldwide:
"Congratulations to the winners of this year's awards for a high standard of work and an interesting competition. The lack of Golds suggests a toughening of judgment and a rise in standards, both of which are good for the industry. For all that, a kind of consensus did emerge on the best work on show - work which from my outsider's perspective seems to stand comparison with the best advertising created in any category elsewhere." 

Said Tracey Henry, Convenor of Judges and Creative Director of Grey Healthcare: 
"Congratulations to this years winners, in particular the Best in Show. Although there were no Golds this year, the general standard of entries was very high through-out. The awards are a great celebration of the creativity in the healthcare sector and demonstrate that the IPA are very serious in helping drive the Best of Health Awards into another league." 

Silver Awards 

Charity Advertising
Clear Marketing Communications for ASH, 'Smokers make poor swimmers' family Advertising for Cancer Research UK, 'Scotland' 

Public Sector Advertising
Guy Robertson Partnership for Equal, 'Gay Dolls Campaign'

Consumer International Campaigns
Bartle Bogle Hegarty for Signal/Mentadent/Aim, 'Hidden Sugars'

Consumer Mixed Media/Below the Line Campaign
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Want Respect?'

Consumer New Media
Claydon Heeley Jones Mason for Mates Condoms, 'Vibrating Ring'

Consumer Poster Individual
family Advertising for Cancer Research UK, 'Scotland'

 

Consumer Press Individual
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Condumb'
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Pants'
Woolley Pau for Ovex, 'What To Do About Threadworm'

Consumer Press Campaign
Bartle Bogle Hegarty for Signal/Aim/Pepsodent, 'Hidden Sugars'
Grey London for Beechams All in One, 'Ice Hole/Leeches/Urine/Flagellation'

Consumer TV/Video/Promotional Film
Grey London for Beechams Flu Plus, 'Yak'

Healthcare Professional Mixed Media Campaign/Below the line campaign
DDB Healthcare for Invirase, 'East meets West'
Seven Stones for Avonex, 'Shoe Box'
Woolley Pau for Idrolax, 'The Required Effect'
Woolley Pau for Perfalgan, 'Post-Op People'

Healthcare Professional Press Campaign
Paling Walters for Xenical, 'Lethal Obsession'
Saatchi & Saatchi Healthcare for Cipralex, 'Fan/Hoover/Chainsaw'

Healthcare Professional Press Individual
Doom and Dickson for Pharmaceutical Distribution, 'MedDrive'
GSW Junction 11 for ReQuip, 'Halloween'

Self-Promotional Advertising
New performance Werbeagentur GmbH for New performance Werbeagentur GmbH, 'New comer'
Seven Stones for Seven Stones, 'Snow Man'
Woolley Pau for Woolley Pau, 'What would Woolley Pau do?'

Bronze Awards

Charity Advertising
Timebank for Back to Life, 'Back to Life'

Consumer Advertising with a Clear Healthcare Message
Bartle Bogle Hegarty for Flora/Becel, 'Quest'

Consumer Mixed Media/Below the Line Campaign
National Blood Service Marketing Services for National Blood Service, 'Children receiving a blood transfusion pack'

Consumer New Media
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Condumb'
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Pants'
The Foundry Communications for Epaderm/Tubifast, 'www.skincareworld.co.uk'

Consumer Poster Campaign
23red for 5 A Day Young Independents, 'Carrot/Broccoli/Pulling Power/Social Life/Performance'

Consumer Poster Individual
Euro RSCG Life for Deep Freeze, 'Football'
Euro RSCG Life for Deep Freeze, 'Kick Boxer'

Consumer Press Advertising Campaign
Langland for Morgantown, 'This Much Cash'

Consumer Press Advertising Individual
Euro RSCG Life for Savlon Plasters, 'Magnet/Mask'
Euro RSCG Life for Savlon Plasters, 'Sub/Limo'
Langland for Morgantown, 'Chair'
Langland for Morgantown, 'Paint Dry'
Langland for Morgantown, 'Time'
Langland for Neuropathic Trial, 'Slippers'

Consumer TV/Video/Promotional Film Individual
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Cool'
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Got Everything'
Grey London for Beechams All in One, 'Ice Hole'
The Bridge for NHS Health Scotland - Smoking, 'Butts'

Public Sector Advertising
Delaney Lund Knox Warren and Partners for Teenage Pregnancy, 'Want respect? Campaign'
IAS SMARTS for See Me, 'Cloud Boy/Girl'
The Bridge for NHS Health Scotland - Smoking, 'Butts'

Healthcare Professional Poster Campaign
Pulsar Healthcare Communications for Bracco Contrast Media, 'Niopam/ProHance/SonoVue/MultiHance/Iomeron'

Healthcare Professional Mixed Media/Below the Line Campaign
Langland for BuTrans, '7 Days Campaign'
Paling Walters for Protelos, 'Ladies'
Rainmaker Advertising for Rosemont, 'Dysphagia'
Roundhouse Healthad for Benzamycin, 'Acne can be cruel'
Roundhouse Healthad for OxyContin, 'Release'
Seven Stones for Arimidex, 'I can do it'
Torre Lazur McCann Healthcare London for Equasym XL, 'Black knight/Map/Cup Cake'
Torre Lazur McCann Healthcare London for Equasym XL, 'Paper/Pen/Aeroplane'

Healthcare Professional New Media
Langland for Seroquel, 'Bipolar Mania'
The Foundry Communications for Epaderm/Tubifast, 'www.skincareworld.co.uk'

Healthcare Professional Press Advertising Campaign
GSW Junction 11 for Calcichew-D3Forte, 'Ten Seconds'
GSW Junction 11 for ReQuip, 'Their Lives in Their Hands (Topical)'
Health @ JWT for Gaviscon Advance, 'A little bit of genius'
Langland for Seroquel, 'Turn First'
Matthew Poppy Ogilvy for Detrusitol XL, 'Toiletheads'
Medicus UK for Nurofen For Children, '3 Month Campaign'
Paling Walters for Complan, 'Young at Heart'
Rainmaker Advertising for Rosemont, 'Dysphagia'
Saatchi & Saatchi Healthcare for Symbicort, 'Cook/Painter/Teacher/Policeman'
URSA Communications for Meat and Lifestock Australia - Red Meat, 'Omega3/Before Carbs/Brain Development'
Woolley Pau for Amdel, 'Please don't go'

Healthcare Professional Press Advertising Individual
Doom and Dickson for Pharmaceutical Distribution, 'Snapshot'
GSW Junction 11 for Calcichew-D3Forte, 'Can You Spare Ten Seconds?'
GSW Junction 11 for Calcichew-D3Forte, 'The Ten Second Trial'
GSW Junction 11 for Calcichew-D3Forte, 'Try The Ten Second Trial'
GSW Junction 11 for ReQuip, 'Christmas'
GSW Junction 11 for ReQuip, 'Remembrance Sunday'
GSW Junction 11 for ReQuip, 'Wimbledon'
Halesway for Durex, 'Min Capacity'
Huntsworth Health - VB Communications for AXA, 'Big Baby'
Huntsworth Health - VB Communications for Rectogesic, 'Toilet Roll'
Langland for Innovex, 'Balance'
Langland for Innovex, 'Buildings'
Langland for Seroquel, 'Golf'
Langland for Seroquel, 'Tower'
Langland for BuTrans, '7 Days'
Ogilvy Healthworld Advertising for Nicorette Gum/Cut down then stop, 'Bike'
Ogilvy Healthworld Advertising for Nicorette Gum/ Cut down then stop, 'Horse'
Paling Walters for Rennie, 'Chilli'
Paling Walters for Rennie, 'Gerkin'
Rainmaker Advertising for Biogel Eclipse, 'Moon Hand'
Rainmaker Advertising for Rosemont, 'Coffee Cup'
Swordfish Advertising for Lodine, 'Smiling Knuckle'
Swordfish Advertising for Medicsight CAD, 'Pins'
Swordfish Advertising for Reminyl, 'Fading Man'
Torre Lazur McCann Healthcare London for Yentreve, 'Found'
Tribal for Kettering General Hospital, 'Vital'
Woolley Pau for Mizollen, 'Picnic'

Self-Promotional Advertising
Huntsworth Health - VB Communications for Huntsworth Health - VB Communica-tions, 'Knickers/Sliced Bread/Crystal Ball/Sour Cream'
Lane, Earl and Cox Advertising for Lane, Earl and Cox Advertising, 'Bat and Ball'
Lane, Earl and Cox Advertising for Lane, Earl and Cox Advertising, 'Research'
Ogilvy Healthworld Advertising for Ogilvy Healthworld Advertising, 'Spade, Tuning Fork, Chisel'
Saatchi and Saatchi Healtthcare for Saatchi and Saatchi Healthcare, 'Xmas Cards'
Seven Stones for Seven Stones, 'Seven Stones'

Panel of judges:
Peter Fraser, Senior Copywriter, Grey Healthcare UK
Piotr Henning, Creative Director, Matthew Poppy Ogilvy
Don Nicholson, Creative Director, Torre Lazur McCann Healthcare
And O'Donnell, Creative Director, Langland
Marcus Perry, Managing Director, PBC
Russell Speed, Creative Director, Ogilvy Healthworld
Frank Walters, Creative Director, Paling Walters
Jon Watson, Creative Director, Sudler andHennessey