Best of Health Show 2017

Press 2010

Dr Foster Intelligence and Langland awarded top prizes at 2010 IPA Best of Health Awards

Dr Foster Intelligence and Langland were awarded the most prestigious ‘Best of Show’ awards at the 2010 IPA Best of Health Awards, held last night (24th June) at Gilgamesh Studios in Camden.

The Best of Health Awards showcase and reward the best in creativity in healthcare advertising from all mediums. From the 336 entries entered into this year’s competition, 26 silver and 87 bronze awards were presented, as well as the two ‘Best of Show’ awards and special prizes for best use of photography, copy, illustration, and art direction.

Dr Foster Intelligence was awarded ‘Best of Show’ for advertising to consumers, for their ‘Objects’ campaign for NHS Sutton and Merton Urgent Care Services. The out-of-home campaign features a series of objects that patients may end up staring at while at Accident and Emergency, including a cleaning trolley, floor tiles and the back of a chair, to advise patients that they should only use A&E in an emergency and to highlight the other available medical services in Sutton. The strap line states “only serious emergencies get treated fast at A&E.”

Langland was awarded ‘Best of Show’ for advertising to healthcare professionals, for their ‘Big Pain’ campaign for Butran’s patches; buprenorphine matrix patches for pain relief from early osteoarthritis (OA). The series of three images show a woman standing in front of a giant set of stairs, a woman walking a giant dog and a man pushing an oversized wheelbarrow, designed to imply that these everyday normal tasks can become a struggle for sufferers of OA. The campaign carries the strap line “when OA starts making every day a pain.”

Says Mark Roalfe, Chairman of Judges and Chairman and Executive Creative Director, rkcr/y&r: “In this business, it is easy to over-complicate ideas and creativity and to feel the need to spell out your message to the audience. So what is so refreshing to see is that both winners of the ‘Best of Show’ awards in this year’s competition have managed to convey their important healthcare messages using very simple, yet very effective and well-executed creative work that speaks for itself, and which sums up the whole point of these awards! Congratulations to all the winners.”

Says Richard Rayment, Convenor of Judges and Joint Creative Director, Junction 11: "Congratulations to all those taking home awards, they should be proud of what they've achieved in what is a rigorous judging process. Particular praise goes to the 'Best of Shows' who have communicated their campaign messages in a highly creative way. "

Special prizes:

Best of Show Consumer
‘Objects’, Care services, by Dr Foster Intelligence

Best of Show Healthcare Professional
‘Big Pain’, Butrans, by Langland

Best use of Art Direction
‘Self-infusion Guide’, Kogenate, by Langland

Best use of Copywriting
‘Chat Up Lines’, Durex Play Range, by McCann Manchester

Best use of Illustration
‘Care Information services’, Care services, by The Leith Agency

Best use of Photography
‘Chained - Tuk Tuk’, Dukoral, by Saatchi and Saatchi Health, Sydney

Silver Awards:

Healthcare Professional, Individual Press Advertisements
‘Fish’, Pegasys, by Nitrogen – A Huntsworth Health Agency
‘Wave’, Pegagys, by Nitrogen – A Huntsworth Health Agency 
‘Stairs’, Butrans, by Langland
‘Wheelbarrow’, Butrans, by Langland
‘Dog’, Butrans, by Langland

Healthcare Professional, Press Campaign
‘Big Pain’, Butrans, by Langland

Healthcare Professional, Mixed Media Campaign
‘Here's the Good News’, Warticon, by Woolley Pau
‘Delivering Real Measures of Success’, Invega, by Torre Lazur McCann

Healthcare Professional, International Campaign
‘Strong But Gentle Topical Treatment’, Locoid, by Woolley Pau

Consumer, Out-of-home
‘What Will You Be Ordering?’, LDAAT, by Grisdale Lesniak Swann
‘Make Your Position Clear’, NHS - Ayrshire & Arran/ Greater Glasgow and Clyde/ Lanarkshire, by GRP
‘Objects’, NHS Sutton and Merton Urgent Care Services, by Dr Foster Intelligence
‘Killing’, Real Danger, by Langland
‘Side-Effects’, Real Danger, by Langland
‘Credit Card’, Real Danger, by Langland
‘Real Danger Campaign’, Real Danger, by Langland

Consumer, Film
‘Fight Back’, NHS Birmingham East and North Stop Smoking Service, by Dr Foster Intelligence

Consumer, Direct Mail and Marketing
‘Self-Infusion Guide’, Kogenate, by Langland

Consumer, Mixed Media Campaign
‘Pick A Card’, Cocaine, by The Leith Agency
‘Real Danger’, Real Danger, by Langland
‘Cake a Difference’, Bliss, by Langland

Business to Business Individual
‘Drug Problem – Office’, Idis, by Langland
‘Drug Problem - Car Park’, Idis, by Langland

Business to Business Campaign
‘No One Gets Closer’, CRF Health, by Langland

Bronze Awards:

Healthcare Professional, Individual Press Advertisements
‘Chained – Beach’, Dukoral, by Saatchi and Saatchi Health, Sydney
‘Chained - Train Station’, Dukoral, by Saatchi and Saatchi Health, Sydney
‘Chained - Tuk Tuk’, Dukoral, by Saatchi and Saatchi Health, Sydney
‘Pole to Pole – Joggers’, Seroquel, by Saatchi and Saatchi Health, Sydney
‘Pole to Pole – Walkers’, Seroquel, by Saatchi and Saatchi Health, Sydney
‘Confidence/ TBWA\Paling Walters’, Viagra, by TBWA\Paling Walters
‘Photobooth’, Kogenate, by Langland
‘Great Expectations’, Prostap, by Pan Advertising

Healthcare Professional, Press Campaign
‘Chained - Tuk Tuk/ Train Station/ Beach’, Dukoral, by Saatchi and Saatchi Health, Sydney
‘Pole to Pole - Joggers/ Walkers/ Commute’, Seroquel, by Saatchi and Saatchi Health, Sydney
'Let's Work', Boehringer Ingelheim Oncology, by Ogilvy Healthworld Advertising
‘Cages’, NeuroBloc, by Langland

Healthcare Professional, Out-of-home
‘Cages Exhibition Stand’, NeuroBloc by Langland

Healthcare Professional, Film
‘Changing Faces of ADHD, Shire Pharmaceuticals, by McCann Manchester
‘Polar Bear’, Zebinix, by Big Pink
‘Lucy Animation’, Modigraf, by Big Pink
‘For Life Viral’, Kogenate, by Langland

Healthcare Professional, Online
‘www.durexhcp.co.uk’, Durex Condoms, by Halesway Limited
‘www.challengingdepression.co.uk’, Cipralex, by Rainmaker/MSA Digital

Healthcare Professional, Direct Mail
‘The Good News’, Warticon, by Woolley Pau
‘Big Pain Mailer’, Butrans, by Langland
‘Since Mailer’, Avonex, by Seven Stones

Healthcare Professional, Sales Material
‘Get Right in There’, Qvar Easi – Breathe, by Woolley Pau
‘We Help You Help Them’, The Larc Partners, by Woolley Pau
‘Cages - Sales Aid’, NeuroBloc, by Langland
‘Big Pain Detail Aid’, Butrans, by Langland

Healthcare Professional, Mixed Media Campaign
‘Test for Testosterone’, Disease Awareness, by Torre Lazur McCann
‘Big Pain Campaign’, Butrans, by Langland
‘Photobooth’, Kogenate, by Langland
‘Cages Campaign’, NeuroBloc, by Langland
‘Since Campaign’, Avonex, by Seven Stones

Healthcare Professional, International Campaign
‘Delivering Real Measures of Success’, Invega, by Torre Lazur McCann
‘Cages International’, NeuroBloc, by Langland

Consumer, Individual Press Advertisements
‘Body Calligraphy’, Sensilube, by McCann Manchester
‘Helping Britain Eat What It Likes - 1’, Bisodol, by Woolley Pau
‘Helping Britain Eat What It Likes- 2’, Bisodol, by Woolley Pau
‘Bottle Opener’, Opti-Free Express, by HC BCN
‘Cake a Difference’, Bliss, by Langland

Consumer, Out-of-home
‘Chat Up Lines’, Durex Play Range, by McCann Manchester
‘Breast Expert’, NHS Tameside and Glossop Breast Awareness, by Dr Foster Intelligence
‘Fight Back’, NHS Birmingham East and North Stop Smoking Service, Dr Foster Intelligence
‘See a Better You’, Champs (NHS), by BJL
‘Gerd Burp’, Gerd Study, by Langland
‘Cake A Difference - Tart’, Bliss, by Langland
‘Cake A Difference - Bake’, Bliss, by Langland
‘Cake A Difference -Bun’, Bliss, by Langland
‘Cake A Difference - Campaign,’ Bliss, by Langland

Consumer, Film
‘Pman TV’, Flomax Relief, by TBWA\Paling Walters
‘The Facts of Life’, Full Marks Solution, by McCann Manchester
‘Cocktales’, Cocktales, by Raw Design Studio
‘Bubbles’, Cinema Ad, Sexual Health, by The Leith Agency
‘Pick A Card Cinema Ad’, Cocaine, by The Leith Agency
‘Bus’, Drugs, by The Leith Agency
‘Underage Drinking Awareness Campaign’, by Genesis Advertising
‘Dad’, Balance North East, by Different
‘Mam’, Balance North East, by Different
‘Kevin87/ Can't do it without you’, Aged Community Service Australia by URSA

Consumer, Radio Advertisement
‘I am David’, Smoking, by The Leith Agency

Consumer, Online
‘Real Danger Banners’, Real Danger, by Langland

Consumer, Direct Mail and Marketing
‘Sandpaper Hand’, Basilea, by Nitrogen – A Huntsworth Health Agency
‘Fred the Biker/ Lovely Pear/ Tug of War/ Jack the Golfer’, Summer Health Campaign, by Raw Design Studio

Consumer, Mixed Media Campaign
‘Take That Circus’, Durex Play Range, by McCann Manchester
‘What Will You Be Ordering?’, LDAAT, by Grisdale Lesniak Swann
‘Hepatitis C Awareness’, by VCCP
‘Contraception. Worth Talking About’, Sex. Worth Talking About, by VCCP
‘Alcohol Harm’, Alcohol Effects by VCCP
‘Chlamydia Testing Campaign’, CHECK YOU OUT, by Uscreates
‘Fight Back’, NHS Birmingham East and North Stop Smoking Service, by Dr Foster Intelligence
‘Care Information Services’, Care Services, by The Leith Agency
‘Takes all sorts’, Knowsley Stop Smoking Service, by The Hub
‘Kevin 87/Can’t do it without you’, ACSA, by URSA

Business to Business Individual
No One Gets You Closer: Kissing’, CRF Health, by Langland
‘No One Gets You Closer: Bathroom’, CRF Health, by Langland
‘No One Gets You Closer: Cleaning’, CRF Health, by Langland
‘No One Gets You Closer: Bedroom’, CRF Health, by Langland
‘Drug Problem’, Idis, by Langland
‘Apple’, Kendle, by Langland
‘Heads’, Kendle, by Langland
‘Cleaning’, CRF Health, by Langland
‘Kissing’, CRF Health, by Langland
‘Bathroom’, CRF Health, by Langland
‘Bedroom’, CRF Health, by Langland

Business to Business Campaign
‘Idis Drug Problem’, Idis, by Langland

Business, Self Promotion
‘Langland Campaign’, by Langland

PMGroup prize
Also awarded on the night was a new prize by the PMGroup to give agencies the chance to demonstrate their creativity while also helping out worthy charitable causes. Of this year's twelve finalists, the winner was selected by the Best of Health judges, and went to Grey Healthcare for St Mungo’s. The charity was presented with a £2,010 cheque donated by PMGroup.