Best of Health Show 2017

Press 2009

Mother Advertising and Langland were awarded the most prestigious 'Best of Show' awards at the 2009 IPA Best of Health Awards, held last night (9th July) at Gilgamesh Studios in Camden. The Best of Health Awards showcase and reward the best in creativity in healthcare advertising from all mediums.

Mother Advertising and Langland were awarded the most prestigious ‘Best of Show’ awards at the 2009 IPA Best of Health Awards, held last night (9th July) at Gilgamesh Studios in Camden.

The Best of Health Awards showcase and reward the best in creativity in healthcare advertising from all mediums. From the 340 entries entered into this year’s competition, two gold awards, eight silvers and 67 bronze awards were presented, as well as the two ‘Best of Show’ awards and special prizes for best use of art direction, copywriting and illustration and photography.

Mother Advertising was awarded the ‘Best of Show’ for advertising to consumers, for their ‘Pablo campaign’ for Frank; the Government’s anti-drug website and telephone helpline that offers advice, information and support to anyone concerned about drugs. The television advertising campaign features Pablo the dog as a drugs mule witnessing first-hand the dark side of cocaine.

Langland was awarded the ‘Best of Show’ for advertising to healthcare professionals, for their ‘Smell the stilton’ direct marketing piece for Nexavar; a drug used to treat renal cancer sufferers. Their book comprises a collection of the surprising and uplifting things people choose to do after being diagnosed with cancer.

Says Dave Trott, Chairman of Judges and Creative Director of Chick Smith Trott: “I’ve been on many judging panels for awards schemes around the world and just like the best of them, the work that you see here - truly creative advertising - stops you in your tracks and makes you take notice. Congratulations to all those winning awards with particular praise reserved for the winners of the two Best of Shows for consumer and healthcare professional. Both pieces demonstrate intelligent and highly innovative advertising that communicate difficult healthcare messages in highly creative ways. Similar acclaim should go to the winners of the special prizes.”

Says Adrian Parr, Convenor of Judges and Creative Director of Torre Lazur McCann: “The IPA Best of Health Awards are vital in highlighting the role that we play in communicating important healthcare messages in creative, attention grabbing ways. They set and then raise the bar for creativity in our sector. My congratulations go to all 77 winners of this year’s awards.”

Special prizes

Best of Show Consumer
‘Pablo campaign’, Frank (COI), by Mother Advertising

Best of Show Healthcare Professional
‘Smell the stilton’, Nexavar (Bayer Schering), by Langland

Best use of Art Direction
‘Pablo campaign’, Frank (COI), by Mother Advertising

Best use of Copywriting
‘Lose weight feel great campaign’, Ashton, Leigh and Wigan Primary Care Trust, by McCann Erickson Communications House

Best use of Illustration
‘CYP Engagement campaign’, Barking and Dagenham NHS, by Raw Design Studio

Best use of Photography
‘Risks forewarned’, Idis, by Langland

Gold awards

Consumers/Patients, TV/Video or Promotional Film
‘Pablo campaign’, Frank (COI), by Mother Advertising

Healthcare Professional, Direct Mail
‘Smell the stilton’, Nexavar (Bayer Schering), by Langland

Silver awards

Consumers/Patients, Mixed Media Campaign
‘Confronting death phase 2’, Marie Curie, by DLKW

Consumers/Patients, Mixed Media Campaign
‘Lose weight feel great campaign’, Ashton, Leigh and Wigan Primary Care Trust, by McCann Erickson Communications House

Consumers/Patients, Mixed Media Campaign
‘CYP Engagement campaign’, Barking and Dagenham NHS, by Raw Design Studio

Consumers/Patients, New Media
‘Real danger’, Pfizer, by Langland

Consumers/Patients, TV/Video or Promotional Film
‘Rat’, Get Real (Pfizer), by Langland

Consumers/Patients, TV/Video or Promotional Film
‘Braincrashers’, Frank (COI), by Mother Advertising

Healthcare Professional, International Campaign
‘Gorilla — UK/Spanish/Danish’, Epipen (ALK Abello), by Langland

Healthcare Professionals, Press Campaign
‘Targets’, Crestor (AstraZeneca) by Langland

Bronze awards

Business to Business, Individual
‘www.brandx.com’, Brand X, by Brand X
‘Newcomer 2009’, Newcomer CDM Munich, by CDM Munich
‘www.darkhorseagency.com’, Dark Horse Agency, by Dark Horse Agency
‘Forwards backwards’, Seroquel XL (AstraZeneca), by Langland
‘Cork’, Langland, by Langland
‘Map out your future — Americas’, Kendle recruitment, by Langland
‘Map out your future — Europe’, Kendle recruitment, by Langland
‘Wherever, whenever’, Idis, by Langland
‘Earlier impact’, Idis, by Langland
‘Risks forewarned’, Idis, by Langland
‘Rat’, Langland, by Langland

Business to Business, Campaigns
‘Old/Space/Rat’, Langland, by Langland
‘Map out your future’, Kendle recruitment, by Langland
‘Spheres’, Idis, by Langland

Consumers/Patients, Direct Mail and Marketing
‘Symptoms’, Yasmin (Bayer Schering) by Torre Lazur McCann

Consumers/Patients, Mixed Media Campaign
‘Stroke awareness’, Department of Health/COI, by DLKW
‘Chopper/70s kid/Capri/70s van,’ NHS North East Essex Diabetes Testing, by Dr Foster Intelligence
‘Planet you/Small but clever’, Yakult, by Euro RSCG London
‘Kid K’, Kogenate (Bayer Schering Pharma), by Langland
‘Flu & you’, Sanofi Pasteur MSD, by Woolley Pau

Consumers/Patients, New Media
‘www.badhealth.nhs.uk’, Barking and Dagenham NHS, by Raw Design Studio

Consumers/Patients, Poster Individual and Campaign
‘Be cotsafe’, Manchester NHS, by BJL
‘Barrier’, Voltaren (Novartis Consumer Health GmbH), by CDM Munich
‘Health check’, NHS Health check (COI), by CMW
‘Chopper/70s kid/Capri’, NHS North East Essex Diabetes Testing by Dr Foster Intelligence
‘Lose weight feel great campaign’, Ashton, Leigh & Wigan Primary Care Trust, by McCann Erickson Communications House
‘Lose the smoker’, Pfizer, by Ogilvy Healthworld Advertising 
‘Lose the fags’, NHS Stockport, by The Hub
‘Ready to go’, Sanofi Pasteur MSD, by Woolley Pau

Consumers/Patients, Press Individual
‘Confronting death phase 2’, Marie Curie, by DLKW
‘Exercise’, Ashton, Leigh & Wigan Primary Care Trust, by McCann Erickson Communications House
‘The punk’, Singapore Red Cross Society, by McCann Singapore
‘The bride’, Singapore Red Cross Society, by McCann Singapore
‘Lose the smoker’, Pfizer, by Ogilvy Healthworld Advertising

Consumers/Patients, Press Campaign
‘Confronting death phase 2’, Marie Curie, by DLKW
‘Spilt milk’, Lacto free (Arla Foods CN), by Euro RSCG London
‘Bitter taste!/Dangerous bottle!/Dangerous straw!’, Bitrex, by Family

Consumers/Patients, Radio Advertising
‘Confronting death phase 2’, Marie Curie, by DLKW

Consumers/Patients, TV/Video or Promotional Film
‘Stroke awareness TV’, Stroke Awareness (Department of Health/COI), by DLKW
‘Sick’, Teenage Pregnancy 'Want Respect? Use A Condom' (Department for Children, Schools & Families), by DLKW
‘Fancy a gag’, Nicotinell (Novartis), by Euro RSCG London
‘Black spot’, Novartis AMD Disease Awareness, by Ogilvy Healthworld Advertising
‘Lightbulbs’, Campaign Against Drug Abuse (Italian Government), by Sudler & Hennessey SRL

Healthcare Professional, Direct Mail
‘Seat’, by Psychiatry Live (AstraZeneca), by Langland
‘Superhero’, Equasym (UCB), by Torre Lazur McCann
‘Let’s talk shrug’, Duac (Stiefel), by Woolley Pau

Healthcare Professional, Press Individual
‘Corridor’, Compass (Schering Plough), by Langland
‘Chairs’, Compass (Schering Plough), by Langland
‘People’, Compass (Schering Plough), by Langland
‘Basketball’, Crestor (AstraZeneca), by Langland
‘Dartboard’, Crestor (AstraZeneca), by Langland
‘Apple’, Crestor (AstraZeneca), by Langland
‘Ant’, Crestor (AstraZeneca), by Langland
‘Nourishing potential — Balloon’, SMA (Wyeth), by Seven Stones  
‘Nourishing potential — Football’, SMA (Wyeth), by Seven Stones
‘Cracked’, Unguentum M (Almirall), by Swordfish Advertising
‘Burger — 10 years’, Xenical (Roche), by TBWA/Paling Walters
‘Egg — 10 years’, Xenical (Roche), by TBWA/Paling Walters
‘Curry tin’, Xenical (Roche), by TBWA/Paling Walters

Healthcare Professional, Mixed Media Campaign
‘Lost’, Compass (Schering-Plough), by Langland
‘Free the nose’, Sterimar (Church & Dwight), by Woolley Pau
‘Ready 2 go’, Sanofi Pasteur MSD, by Woolley Pau

Healthcare Professional, Poster Campaign
‘Hands campaign’, Remicade in RA (Schering Plough), by DDB Remedy
‘Gadgets’, Remicade in RA (Schering Plough), by DDB Remedy

Healthcare Professional, Press Campaign
‘Lost’, Compass (Schering Plough), by Langland
‘Bike/Toupe/Trophy, Testogel/Reandron 1000 (Bayer Schering), by Ward 6

Healthcare Professional, TV/Video or Promotional Film
‘Thinking in different directions’, Stryker Orthopedics, Ogilvy Healthworld Advertising

For further information, visit www.bestofhealthawards.co.uk 
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