Best of Health Show 2017

Consumer

UK Integrated Campaign (3+ mediums)

An integrated campaign, comprising executions across three or more channels. Must have run exclusively in the UK.

International Integrated Campaign (3+ mediums)

An integrated campaign, comprising executions across three or more channels. Must have run outside the UK, however, could have originated within the UK.

Print

A single execution that has appeared in published printed media e.g. magazines, newspapers, wellbeing supplements etc.

Print Campaign

A campaign of two or more executions that have appeared in published printed media e.g. magazines, newspapers, wellbeing supplements etc.

Film

A single moving image execution transmitted via television, online, and/or other digital screens.

Film Campaign

Two or more moving image executions transmitted via television, online, and/or other digital screens.

Direct & Promo

A single execution that aims to engage consumers/patients in a one-to-one relationship and/or cause a direct response. These may include printed promotional materials, email, packaging and other sales aids.

Direct & Promo Campaign

A campaign with two or more executions that aim to engage consumers/patients in a one-to-one relationship and/or cause a direct response. These may include printed promotional materials, email, packaging and other sales aids.

Digital & Interactive

Content that connects with consumers/patients via digital platforms including websites, microsites, apps, banners and other interactive technologies.

Social Media

Creative communications using social media to engage a community of consumers/patients around a product, issue or topic.

Out of Home & Experiential

A single execution created for traditional outdoor channels including billboards, posters, point of sale, plus stunts and live advertising, digital outdoor solutions, events or product launches.

Out of Home & Experiential Campaign

Two or more executions created for traditional outdoor channels including billboards, posters, point of sale, plus stunts and live advertising, digital outdoor solutions, events or product launches.

Radio

A single communications execution that targets consumers/patients via radio, streaming audio content or downloadable audio content.